Morrissey Goodale’s A/E Coronavirus Rapid Response Services


Helping your firm through the COVID-19 crisis, and finding traction when the world turns back on.

The Coronavirus is having a massive impact on life as we know it and the ripple effect is being felt throughout the AEC industry. Since the beginning of the crisis, 50% of A/E firms report a drop in work. In response, Morrissey Goodale’s business experts have designed a two-phased planning process to help your firm navigate the pandemic and build a bridge to the new world when it finally arrives:

Solvency Planning

We will help you make grounded assessments and sound financial decisions to see your firm through the crisis.  Short-range solvency planning includes:

  • “Burn rate” analysis
  • Expense analysis
  • Payroll adjustments
  • Furlough/reduced hours planning
  • Vendor strategies
  • Accelerated billings and collections procedures
  • Loan/relief approach
  • Staff communication plan
  • On-call coaching

Traction Planning

When the world starts up again, the landscape will look different than it did even a few short weeks ago. You will need to be ready to crank up your business machine in short order to serve your clients and fortify your firm. Traction planning includes:

  • Client and project re-engagement tactics
  • Staged payroll restoration
  • A/P ramp-up procedures
  • Debt management
  • Market positioning strategies
  • Phased training and development reboot


Meet David Rabinovitz— Morrissey Goodale Senior Financial Analyst

David has been a Principal Consultant with Morrissey Goodale since 2008. His specialty is finance and he is well-versed in every aspect of business management. David is incredibly resourceful which is why he leads our Bridge Business Planning services initiative for the A/E industry. He specializes in succession planning, ownership transition and expansion, deal structuring, mergers & acquisitions, shareholder issues, and business restructuring. While David has focused a good deal of his career in the A/E industry, he brings best practices from other industries, as well. For example, he spent over 20 years in the equipment finance industry and led the restructuring of a small media company. He has a very creative mind that lends itself well to the level of creative thinking and approaches to the issues we all face during this unprecedented economic period.



Call Mark Goodale directly at 508.254.3914, or email [email protected] to learn more.